Gopro Action Camera Market Share
Industry and has overall more customers than gopro the market share of sony in the action camera industry is relatively small.
Gopro action camera market share. Gopro s market share is 47 5 of the action camera market. The cube sells at 99 while a gopro hero 3 black edition sells for 400. The market value reached usd 4 237 9 million in 2017 and is expected to reach usd 9 382 5 million by 2023. It s followed by ion with a 12 share sony sne action cam with a 6 50 8 share and polaroid has around 1 of the market share.
Gopro accounted for over 45 of the overall industry in 2015. Ultra hd sd hd and full hd are contributing towards technology segment. The polaroid cube is for the adventure seeker that is on a budget. Invests heavily into research and development as it strives to retain its position atop an action camera market that sold an estimated 2 4 million units in 2018.
The global action camera market size was estimated at usd 3 3 billion in 2018 and is expected to register a revenue based cagr of 16 7 over the forecast period. Gopro has the leading market share of 47 50. The global action camera market is expected to grow at 14 21 cagr during the forecast period. Extreme sports events holidays seasonal cycles and music festivals are the key factors driving the demand for action camera across the globe.
The global action camera market size is expected to reach 8 9 billion by 2025 rising at a market growth of 18 3 cagr during the forecast period. We can attribute the remaining market share to gopro s competitors. The global action camera market is expected to witness substantial growth during the forecast period. Action camera market size led regional demand and is anticipated to continue its dominance over the forecast.
The factors driving the growth. The action camera market has been estimated to experience significant growth in terms of extensive application in recording action sports and activities. The market for action cameras is expected to witness a substantial growth due to the various benefits it provides in comparison with either standard point and shoot or dslr. On the other hand sony has an opportunity to capitalize on its loyal customers and make them buy sony action cameras over contour and gopro by appealing to patronage via personal selling sony 2016.
Personal action camera market share accounted for around 75 of the overall revenue in 2015.